Relational V. Transactional

Approaching the new Medium ethos

Markus Winkler — Unsplash

When I first heard of what I call the “new Medium,” I, like many others, shook my head in disdain. Relational v. transactional? What does that even mean? But after doing a little research, I came to understand the distinction.

Broken down in its simplest form, here’s the difference: With “relational,” you read an author because you like…