Don’t Believe the Hype
A promotion man’s MO
Published in
3 min readMay 2, 2024
It’s been 40 years since I was actively involved in the music business. And at this point, I know exactly one person who makes his living in what can be a very unforgiving line of work. He is not a creator of music. He’s a promotion man.
Promotion men are all about hype. They push, they exaggerate, and they’ll even make shit up to get the product and artists…
